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BARELY THERE "CONCEALING PETALS" It means the world doesn't need to know how cold you are like other "there" bras may indicate. This print campaign ran in Cosmo, Marie Claire, InStyle, Us and People and was a 2010 Kelly Awards finalist. |
COPY: New concealing petals prevent show-through.
Because the world doesn't need to know how cold you are.
COPY: New concealing petals prevent show-through.
Because the world doesn't need to know you're freezing.
COPY: New concealing petals prevent show-through.
Because the world doesn't need to know you're chilled.
COPY: New concealing petals prevent show-through.
Perfect for those nippy fall days.
Sales more than doubled and garnered +66% increase in site views one month after the campaign launched.
The print was an MPA Kelly Awards finalist.
It was a labor of love making these bras. See how the campaign was made.
Below is our inspiration video for the award show.