BARELY THERE "No Funny Shapes Under Your Clothes" 2006-2007 |
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Each headlight was 7 feet in diameter. The OOH won a Gold Obie.
We redesigned the website, barelythere.com, to show more of their collections |
(Click above to have your fortune told)
Online ads and bi-monthly emails continued to spread the word and drive traffic to the site. |
We even launched a viral video on myspace that warned woman of the funny shapes under their clothes. |
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The campaign grew to feature other Barely There products including shape wear, panties, push up bras and others. |
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The campaign lasted for more than 5 years and was able to accomodate multiple collections season after season. |