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This 2012 campaign for Moen featured two of their greatest innovations.

The Spot Resist finish that, you guessed it, keeps spots off your faucet.

And MotionSense - the motion-activated faucet that senses your every move (dancing optional).

This insert camouflaged a faucet in spots and then lifted to reveal the message
"Spots are great. Just not on your faucet. Spot Resist finish only from Moen."
Spots were projected onto buildings near industry events where Spot Resist was being unveiled.