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In 2011, we launched this global campaign that told the story of Moen's reliable faucets in an artful way that was fresh to the category. We wanted to make people to think about how often they use their faucets and how important it is to choose your faucet wisely.

Geoff McFetridge, renowned graphic designer, directed the broadcast portion of the campaign. He created a reflective world using the surfaces of the faucet, and formed another visual layer of communication by personally designing the dresses, artwork, and wallpaper to help show the passage of time.

For the print campaign, British photographer Dan Tobin Smith designed installations out of everyday objects to resemble the natural flow of water.

An online ad campaign also utilized the same creative and drove traffic to moen.com

The work was featured on Best Ads, Ads of the World, Creativity, The Inspiration Room and others.