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MOEN "STATEMENT PIECE" 2013

This global campaign for Moen is based on the simple idea that just as a statement piece necklace can transform your look, a faucet can transform your bathroom. To bring this idea to life, we collaborated with jewelry designers to create statement piece necklaces inspired by Moen faucets.

Over 16 jewelry designers submitted sketches and artistic statements. This statement piece necklace was created by Jewelry Designer Sarah Loertcher, who was inspired by the clean angles, tubular design and concave details of the Arris faucet.

The necklaces were featured in print, broadcast, online content and a traveling exhibition.

The making of the necklaces was shown in a series of online documentaries.

Jewelry Designer, Gina Pankowski, who was inspired by the elegant curves, chrome finish, and white porcelain details of the Weymouth faucet created this statement piece necklace for the US campaign.

Jewelry Designer Andrea Blais was drawn to the clean lines and subtle curves of the Rizon faucet and designed this necklace for the Canadian market.

This statement piece necklace was created by Jewelry Designer Gina Pankowski, who was inspired by the angles and geometric shapes of the 90 faucet.

The statement piece necklaces became a part of a traveling exhibition that went to special events. The jewelry designers even attended some of the shows to speak about the thoughtful design and craftsmanship that went into each necklace, which perfectly parallels the thoughtful design and craftsmanship that goes into each Moen faucet.

Some of the original statement piece necklaces were auctioned off for charity.

Limited edition pendants were created as gifts. Demand for the necklaces were so great, they became available for sale.

For the Fascination faucet that's only available in India, Jewelry Designer Sarah Chapman designed a special necklace that resembled the faucet's bold design.

Print and OOH featured the statement piece in India.

And an exclusive :60 to India ran in cinema.

Within three months of the campaign launch in India, sales increased 81 percent.

The global campaign received press from The Wall Street Journal, Ad Age, PSFK and others.

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