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In spring 2008, Barely There intimate apparel was launched a new collection of bras called Invisibly Pretty. These bras were made with a seamless lace and subtle design elements that would never make funny shapes under your clothes unlike those other fancy "there" bras covered in ribbons, lace and bows. We ran this print campaign in all the major fashion magazines.

COPY: The new Invisibly Pretty bra. No froufrou shapes under your clothes.

Online we ran interactive versions of the ads and created some online exclusive "there" bras.

Expandable richmedia units allowed women to create a virtual present bra to send to a friend
and let them know about the new Invisibly Pretty bra.
Click below to make a present bra.

The website was updated to reflect the new collection and the present bra was added to the "have fun" section.