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BARELY THERE SMART SIZES "NO MORE GUESSING GAMES"

In 2010, Barely There bras introduced a whole new sizing system called "smart sizes" that took the hassle out of finding your right bra size. Instead of the traditional numerical and alphabetical system that varies per brand and style, Barely There's new Customflex Fit bra collection introduced bras in sizes XS, S, M, L, XL.

COPY: Why leave finding the perfect bra to chance?
Smart Sizes shape to fit you. Try new Customflex fit bras.

COPY: You could spend hours searching for the right bra size. Or not.
Smart Sizes shape to fit you. Try new Customflex fit bras.

COPY: Still trying to land on the perfect size?
Smart Sizes shape to fit you. Try new Customflex fit bras.

COPY: Is searching for the right bra size leaving you lost and confused?
Smart Sizes shape to fit you. Try new Customflex fit bras.

Online ads brought the imagery to life and richmedia units allowed women to interact with the games.

Women could interact with the magic answer ball bra.

And a bingo bra game allowed women the chance to win a Customflex Fit bra.

The making of the bingo bra ran as a social media teaser and drew excitement to the game.

Results exceeded goals and expectations.

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